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Outreach Tool

Internal cold-email engine for Wex Advisory — discovery, enrichment, sequencing, and analytics.

Next.js 14TypeScriptSupabaseResendHunter.ioAnthropic Claude

Overview

An internal Next.js app that runs Wex Advisory's outbound acquisition channel end to end: discovers prospects, enriches them via Hunter.io, personalizes outreach with Claude, sends a 3-email sequence, and tracks opens/replies/bounces on a live analytics dashboard. Runs on a daily Vercel cron pipeline (discover → enrich → send).

Live (internal)
Status

Key Features

  • Daily automated pipeline: prospect discovery → Hunter.io enrichment → Claude-personalized send, all on Vercel cron
  • Live analytics dashboard — funnel, by-template, and by-industry breakdowns
  • Reply, bounce, and unsubscribe tracking via Resend webhooks
  • Company-intel layer injects researched signals into each personalization prompt before sending

What I Learned