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Outreach Tool
Internal cold-email engine for Wex Advisory — discovery, enrichment, sequencing, and analytics.
Live Live site
Next.js 14TypeScriptSupabaseResendHunter.ioAnthropic Claude
Overview
An internal Next.js app that runs Wex Advisory's outbound acquisition channel end to end: discovers prospects, enriches them via Hunter.io, personalizes outreach with Claude, sends a 3-email sequence, and tracks opens/replies/bounces on a live analytics dashboard. Runs on a daily Vercel cron pipeline (discover → enrich → send).
Live (internal)
Status
Key Features
- Daily automated pipeline: prospect discovery → Hunter.io enrichment → Claude-personalized send, all on Vercel cron
- Live analytics dashboard — funnel, by-template, and by-industry breakdowns
- Reply, bounce, and unsubscribe tracking via Resend webhooks
- Company-intel layer injects researched signals into each personalization prompt before sending